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Ruthless E-liquids

Shop the Ruthless E-Liquids collection at The Vape Giant, featuring powerful flavour blends and smooth, satisfying vapour designed for everyday use. Each bottle delivers clean taste, consistent performance and reliable ingredients that pair perfectly with popular vape kits across the UK.

From fruity mixes and cool menthol options to rich dessert favourites, Ruthless offers flavours that stand out without overwhelming the coil. Choose from shortfills or nicotine options to suit your style, and enjoy great value on a premium e-liquid range trusted by UK vapers looking for strong, long-lasting taste.

 
 

Ruthless E-Liquids straight out of Southern California since 2011, proper premium American juice that's been smashing the competition and setting the bar sky high for E-liquids and Nic Salt, and crafted in an ISO-certified lab by mixologists with proper culinary chops, no corners cut, no dodgy imports. Flavours hit hard and true, throat hits smooth as anything, clouds massive and tasting exactly like they should. Whether you're chasing bold fruits that explode, icy menthols that freeze your lungs, tropical bangers, candy classics or rich tobacco blends, Ruthless delivers the best take on it, no debate.

What It Actually Is

Real premium US e-liquid for vapers fed up with weak, harsh, or off-tasting rubbish in their Tanks and Vape Coils. 50ml and 100ml shortfills for sub-ohm tanks, same legendary mixes across the ranges. One of the cleanest brands out there, flavours stay strong from the first pull to the last, no muting or gunking up your coils for ages.

Specifications

VG/PG:

  • 70/30 on all shortfills (proper clouds, DTL heaven)

Fully compliant, batch tested, top-grade ingredients, sealed tight proper job.

Features

  • Flavour slams from the off, no steeping needed.

  • Doesn't wreck Vape Coils vapers smash through full bottles on the same setup easily.

  • Bangs in anything from basic Vape Kits to high-end Vape Mods.

  • Smooth as butter even on higher power

  • Always dropping new heat, never a miss

Some flavours we always keep loaded

  • Grape Drank – grape soda and candy mash-up, spot-on purple grape madness

  • EZ Duz It – juicy strawberry and watermelon, fresh fruit perfection

  • Swamp Thang – sour apple candy that bites back

  • Slurricane – tropical storm of peach, papaya and guava

  • Jungle Fever – pineapple, mango and citrus going wild

  • EZ Duz It on Ice – strawberry watermelon with a freezing menthol kick

  • Grape Drank on Ice – iced grape soda and candy blast

  • Antidote on Ice – mango and blue razz with brain-freeze menthol

  • Strizzy – kiwi, raspberry and strawberry tangle

  • Brazilian Tobacco – smooth dark tobacco with hazelnut sweetness

  • Coffee Tobacco – bold tobacco laced with fresh roasted coffee

  • Dulce De Tobacco – caramel-drenched rich tobacco

  • Berry Blast Freeze – mixed berries on ice, proper chill

…and loads more absolute weapons ready on the shelf.

Where to use

These juices are proper high-VG shortfills made for direct-to-lung (DTL) vaping, big clouds, bold flavour, and smooth pulls straight to the lungs. Stick them in low-power pod kits or MTL setups, and you’ll get dry hits, burnt coils quickly, or weak flavour that doesn’t bang.

They work a treat in:

How to use

Grab your sub-ohm tank or mod; these are for proper cloud-chasing setups, not starter pens. Unscrew the shortfill bottle, chuck in your nic shots (one 10ml 18mg shot for a 50ml to make ~3mg, or two for a 100ml to make 120ml of 3mg – or go 20mg shots for stronger), then shake like mad for a full minute to mix properly. Fill your tank by tipping the bottle and squeezing down the side. Don’t overfill past the max line, or it’ll leak everywhere.

If it’s a fresh coil, prime it well: drip a few drops directly on the cotton wicks, let the tank sit upright for 5-10 minutes so the thick VG soaks in fully (skipping this means burnt hits straight away). If you’re just topping up, a minute or two is plenty. Pop it on your mod, start low around 40-50W to break it in, then ramp up to 60-80W (or whatever your coil’s rated for) for those massive clouds and full-on flavour. Take long, slow DTL pulls for the best rip. One bottle goes miles, and coils stay clean longer than with dodgy juice.

Ruthless lines up the full spread

Every bottle we actually have in stock right now, and add 10+ products, ready to ship today:

Same Lab, Different Labels

The Vape Giant stocks way more than just Ruthless e-liquids full lineup of Hayati pod kits and refillables, IVG salts and bottles in every flavour, SKE Crystal salts and kits for tight MTL, Oxva and Innokin gear.

Frequently Asked Questions

Q1. Harsh throat hit on higher power?

No, Ruthless is famously smooth even when you’re pushing 70-80W in your Vape Mods

Q2. How much juice do you get from a 100ml shortfill?

Tip in two nic shots and you’ve got 120ml of 3mg (or whatever strength) ready to rip.

Q3. Kills coils quick?

No, opposite one of the cleanest juices, coils last bottles and bottles.

Q4. Flavour fades after a few tanks?

Ruthless tastes stay banging strong right to the end, no muting or going flat like cheaper E-liquids.

Q5. Can I mix flavours?

Vapers go mad mixing Grape Drank with EZ Duz It on Ice and rate it highly.

Q6. Why Ruthless over the rest?

Bolder taste, coils last forever, proper US premium, killer value per ml compared to others.

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